Too often companies that are leaders in their local region stall without realizing it. What worked for decades no longer works. In fact, approaches that seemed to have worked in the past may actually not have been as successful as assumed. When there is less competition and limited-to-no measurement, it’s hard to say which marketing effort is really driving consumers to a given transaction.
We’ve reached the point when many mature industries with immature marketing make a seismic shift to strategic, revenue-focused marketing. It’s the only way to unlock a new level of revenue potential.
Through six core steps, The Hubert Group will enable a (relatively) fast transition that balances the need to improve results with the need to keep the current level of marketing continuing. The stages are:
